The Value of Corporate Videos for Scranton Businesses: Worth the Investment

Hey everyone, Josh here. As a videographer living and working in NEPA, one question I hear a lot from local business owners is, "Is professional video really worth the cost?" I get it, that's a fair question. In a region like ours, from Scranton to Wilkes-Barre, a good reputation and a firm handshake can take you a long way.

But how does that handshake extend to the hundreds of potential customers online who haven't met you yet? That's where professional video comes in. It’s not just a marketing expense; it's a direct investment in building trust, gaining brand recognition, and standing out right here in Northeastern Pennsylvania.

Beyond the Handshake: Why Video Matters for NEPA Businesses

Let’s be honest, the way people find businesses has changed. No one is thumbing through the yellow pages, they're finding your business with a quick Google search or seeing a word-of-mouth post on Facebook. The first thing a potential new customer sees is everything. A high-quality video on your website or social media is your digital introduction. It puts a face to your name and instantly starts building trust before a customer ever walks through your door. For any service-based business in Scranton, having a professional videographer capture your story is crucial for connecting with the community.

Even more, professional video is the best way to tell your story and humanize your brand. It lets you share your 'why'...your passion, your values, and your commitment to the community. This story is what makes your brand relatable and builds a genuine connection with customers all across Pennsylvania.

The Real ROI of Professional Videography

So then, is video worth it for you? Let's talk results. When you hire an experienced videographer, you’re paying for more than just a cool-looking clip.

• Better Website Performance: Websites with video see visitors stick around longer. That's a huge signal to Google that your site is valuable, which can boost your search ranking for terms like "best [your industry] in Scranton."

• Social Media Dominance: A polished, professional video will stop the scroll on Facebook or Instagram way more effectively than a simple photo. A great brand video, shot by a local NEPA videographer, can be repurposed for all your social channels.

• Unforgettable Branding: People remember what they see. A professionally shot video makes your business far more memorable than a competitor's text-only website.

What Kind of Video Does Your Wilkes-Barre or Scranton Business Need?

Not all videos are created equal. The right videographer can help you choose the best fit for your goals. Here are a few types I specialize in for businesses in the Wilkes-Barre and Scranton area:

• The Brand Anthem: This is your cornerstone video for your website's homepage. It introduces who you are, what you do, and why you’re passionate about it.

• The Client Testimonial: Imagine a video featuring a happy customer from a well-known local business. This is social proof at its most powerful.

• The Event Recap: If you host fundraisers, community days, or conferences in NEPA, a professional event videographer can capture the energy and create a powerful tool for promoting next year's event. My experience with NEPA Gives has shown me just how impactful these can be.

Why Professional Quality Can't Be Faked

I know it's tempting to think you can just shoot something on your phone. But as a professional videographer and audio expert, I can tell you that audiences notice the details. Bad audio, shaky footage, or poor lighting can make even the best business look amateurish.

A professional brings more than just a nice camera. They bring expertise in lighting, sound design, and most importantly, storytelling. The goal is to find the narrative in your business and present it in a way that feels authentic and compelling.

Ready to Tell Your Story?

Investing in professional video production is one of the most effective ways to build trust and grow your business here in Northeastern Pennsylvania. If you're ready to explore how a professional videographer can help you achieve your goals, I'd love to chat.

Contact me today for a free consultation. Let's talk about your vision and how we can bring it to life right here in the Scranton/Wilkes-Barre area.